Close the loop between Marketing & Sales to give your customers and prospects the most optimal experience by streamlining, automating your business processes, and giving Marketing and Sales access to powerful data and insights.
Every Marketo user is at their own unique level of skills maturity. Everyone has different areas of speciality - differing needs and focuses for their job (think: "I am a campaign executioner" or “I am designer” or “I am a person manager”) and career aspirations. So, how do you get better and better at Marketing using Marketo and/or technically in Marketo?
• Email marketing
• Data analytics
• Assets design
• Lead management
• Event marketing
• Data integration
• Marketo certification
And many more...
Some examples of topics included in the skills matrix:
|
Email marketing • Data analytics • Assets design • Lead management • Event marketing • Data integration • Achieving Marketo certification |
• Nurture and journeys • Marketing strategy • Personalisation • Support (of Marketo) • Being a Marketo admin • Centre of excellence • And many more... |
Once signed up to the mentor program (minimum commitment applies - with a regular, booked in commitment per week/fortnight/month) our training manager, Stephanie Combe, will work with you to identify which areas and skills you would like to focus on.
This initial skills analysis is part of the Mentor program – Steph will workshop with you the areas of Marketing or of Marketo you want to focus on and what period you want to commit to.
Here's a few sample areas:
• Email marketing
• Data analytics
• Assets design
• Lead management
• Event marketing
• Data integration
• Achieving Marketo certification
• Nurture and journeys
• Marketing strategy
• Personalisation
• Support (of Marketo)
• Being a Marketo admin
• Centre of excellence
• And many more...
Once we decide your top areas of speciality, we then create a roadmap of training and you commit to regular sessions with our Marketo expert trainers.
