Systems Integration

The BluprintX Difference

You might have the best technologies available to you in CRM and Marketing Automation - but if they're not properly integrated with your operational systems and other parts of the business, you’re not giving your customers the most optimal experience. Marketing automation needs to be integrated with your CRM, BI, ERP and other systems to streamline and further automate your processes and gain access to powerful data, analytics and insights.

BluprintX has extensive experience and knowledge working with native, custom and third-party systems integration for most MarTech & SalesTech platforms. Want to plug your systems together but don't know where to start? You're in the right place - we're here to help.

At BluprintX, we have integrated hundreds of back-end databases using platforms such as Workato – such as industry-specific CRMs, MAPs, SAP, NetSuite, Oracle, Salesforce and many many more.

CERTIFIED SOLUTION ARCHITECTS

BluprintX has helped more than 300 businesses with their systems integration and marketing automation solutions. We are a 11+year veteran of Adobe Marketo Engage for MarTech and a 21+yr veteran with Salesforce. We are part of the worldwide BluprintX Group who are Marketo Platinum Partners with offices in the Australia, UK, Europe, Asia and the USA.

STANDARD

For those on a tight budget who need help to get going but want to be self-sufficient ASAP.

Corporate

For those on a middle-sized budget who want to get more than just foundations.

Enterprise

If you want a deeper and broader engagement, and more support for your wider team.

Custom

If you're not too sure if any of these options applies to you, then let's talk! We can build one for you.

CERTIFIED SOLUTION ARCHITECTS

Template Features

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Cross-platform Compatible

Fully-tested on all popular platforms and devices.

Optimised UX

We've unlocked the power of every feature that Marketo's LP and email editors have to offer with our user-friendly editing features.

Fully-customised Design

Beautifully designed layouts built to align with your corporate branding.

Re-usable Setup

The only set of templates you're ever going to need. A flexible template set-up, tailored to suit your current and future campaign requirements

Choose A Package

If you're not too sure which of these options applies to you, then let's talk! We can build one for you.

Standard

PACKAGE FOCUS
Install Marketo, build simple assets, 20 hs of virtual assistance as we train you on how to use it.

DEDICATED ACCOUNT MANAGER?
Yes

DETAIL
1. A Marketing Automation Readiness Audit. This allows us to ensure what we are planning on building is right for you. Our review has four core areas: a) your existing data, b) your existing systems, c) your digital marketing plans, goals and channels, and d) your people and existing processes.

2. Setup of Marketo: alongside your present IT systems such as email servers, website, etc.

3. A simple initial import of data.

4. Installation of 'Select' email and landing page templates, including: 2x Advanced Landing Page Templates, 2x Styled Marketo Forms, 6x Email Templates, 1x Basic Newsletter template and 1.5h Education Session on how to use all of this.

5. 25 hours of expert support. Use these for whatever you need - supporting your campaign execution needs inside of Marketo & across your other systems. Eventually, we'll be handing the reins over to you for the day-to-day activity. You can draw down on these hours for any assistance you need – integration, campaign execution, HTML assistance, project advice, troubleshooting, deciphering results, building assets, checking your smart lists, presenting to senior management, reporting, etc.

Corporate

PACKAGE FOCUS
Review your digital MarTech needs, install Marketo, build advanced assets, 25 hs of virtual assistance as we train you on how to use it.

DEDICATED ACCOUNT MANAGER?
Yes

DETAIL
1. A Marketing Automation Readiness Audit & Workshop. This allows us to ensure what we are planning on building is right for you. Our review has four core areas: a) your existing data, b) your existing systems, c) your digital marketing plans, goals and channels, and d) your people and existing processes.

2. Setup of Marketo: alongside your present IT systems such as email servers, website, CRM, etc.

3. Either i) a simple import of data OR ii) simple integration with your CRM system. We will review your data needs and make a decision on the effort required.

4. Installation of BluprintX Templates2Go - a straightforward implementation of 1x landing page template and 1x email template - these are off-the-shelf and configured (not customised) to suit your brand requirements.

5. 20 hours of expert support. Use these for whatever you need - supporting your campaign execution needs inside of Marketo & across your other systems. Eventually, we'll be handing the reins over to you for the day-to-day activity. You can draw down on these hours for any assistance you need – integration, campaign execution, HTML assistance, project advice, troubleshooting, deciphering results, building assets, checking your smart lists, presenting to senior management, reporting, etc.

Enterprise

PACKAGE FOCUS
Review your Marketing Automation Readiness, install Marketo, build advanced assets, 60hs of virtual assistance, 2x seats on our public hands-on Marketo Essentials training courses.

DEDICATED ACCOUNT MANAGER?
Yes

DETAIL
1. A Marketing Automation Readiness Audit. This allows us to ensure what we are planning on building is right for you. Our thorough review has four core areas: a) your existing data, b) your existing systems, c) your digital marketing plans, goals and channels, and d) your people and existing processes.

2. Setup of Marketo: alongside your present IT systems such as email servers, website, CRM, etc.

3. Data import - either i) initial bulk upload via comma separated file or ii) integration with your CRM system. We will review your data needs and make a decision on the effort required.

4. Installation of 'Enterprise' email and landing page templates including 1x Fully-Customised Advanced Landing Page Template, 1x Fully-Customised Styled Marketo Form, 6x Fully-Customised Advanced Email Templates, 1x Fully-Customised Advanced Newsletter Template and a 1.5h Education Session on how to use all of this.

5. 60 hours of expert support. Use these for whatever you need - supporting your campaign execution needs inside of Marketo & across your other systems. Eventually, we'll be handing the reins over to you for the day-to-day activity. You can draw down on these hours for any assistance you need – integration, campaign execution, HTML assistance, project advice, troubleshooting, deciphering results, building assets, checking your smart lists, presenting to senior management, reporting, etc. The extra hours on this pack will enable advanced education and for your team to build and manage your own digital templates, landing pages, forms, nurture flows - and align sales & marketing by setting up lead scoring.

Custom

Optional extras! Did you buy something else with your Marketo instance? Do you need us to help you implement Web Personalisation? Or - the Email Deliverability Pack? How about SSL certtificates? Do you need a GDPR-ready preference centre? Do you need to plug Marketo into anything else?

Get in touch and we can build a custom pack for you.

BluprintX has extensive experience working with native, custom, and third-party systems integrations for most MarTech & SalesTech platforms. Need to plug your systems together, but don't know where to start? You're in the right place - we can help.

At BPX, we have integrated hundreds of back end databases – such as industry-specific CRMs, other MAPs, SAP, NetSuite, Oracle, Salesforce and many many more

Helen Edwards

Senior Marketing Technology Consultant

MCE Certified. With 5+ years Marketo experience and a background predominantly in the financial services industry, Helen has used Marketo to drive complex engagement and rewards programs as well as lead generation life cycles. She is all too familiar with being the sole owner, administrator (and advocate) of a Marketo instance and has successfully implemented many Marketo add-ons such as workspaces and partitions and web personalisation. Helen is passionate about making data-driven, customer-centric decisions and loves nothing more than finding solutions to complex problems.

Nora Slattery

M.A.D Wizard

MCSA, MCE. The "original" Australian Marketo Certified Solution Architect in the Southern hemisphere. The longest serving, most experienced (200+ MKTO systems implemented) and most highly sought-after Marketo consultant in ANZ. Joined BPX in 2007. Co-author and executor of hundreds of Marketo training courses throughout 2014-2021.

Mina Saleeb

Marketing Automation Technologist

MCSA and MCE certified. A hugely experienced Marketing Automation Expert [Marketo] and CRM with demonstrated history in media & advertising (most recently at News Corp.); and on enterprise level Marketo & Salesforce instances such as UberEats and Ricoh. Skilled in Sales activation and CRM, Mina gets most passionate about data segmentation. A proven track record of managing complex systems instances alone.

Graham Porter

CEO & MarTech evangelist

A respected marketing mentor and technologist, Graham is founder and CEO of BluprintX APAC. A trusted authority on what it takes to harness modern marketing techniques and drive revenue, he develops high level strategies and takes these through to execution with platform selection, system integrations, data and reporting. Graham is skilled at driving sustainable growth for his clients and great at nurturing talent that aligns sales and marketing.

Veronica Holmes

Principal Consultant

MCSA & MCE certified - V is a subject matter expert in marketing automation and CRM, with specific expertise in platform selection, implementations, process and workflow. Delivering complex technical and business solutions for B2B businesses, Veronica supports clients in going beyond the technology to pinpoint exactly what business outcomes are needed to achieve real growth, and fast.

Solutions

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SFTP

You can set up a batch upload from your system into a secure FTP site. Marketo's Data Transfer Hub will automatically process the uploaded file - allowing you to upsert (upload + insert) records into Marketo. You define the frequency - could be nightly, hourly, every 15 minutes)

+ What's included?

1 x PRO EMAIL TEMPLATE

Set up as 1x Master Asset
9x Modules
Fully Customised Design
30min Handover session
Documentation*

1 x PRO LP TEMPLATE

Set up as 1x Master Asset
6x Modules
1 Col form for LP
Fully Customised Design
30min Handover session
Documentation*

Order Now

MIDDLEWARE

A middleware/iPaaS (Integration Platform as a Service) system will allow you to automate the pushing and pulling of data into & out of Marketo. There's lots of middleware systems in the market nowadays - Workato, Zapier, Boomi, Scribe just to name a few.

+ What's included?

1 x PRO+ EMAIL TEMPLATE

Set up as 4x Master Assets
20x Modules
Fully Customised Design
1h Handover session
Documentation*

1 x PRO+ LP TEMPLATE

Set up as 3x Master Assets
10x Modules
2 Col form for LP
1 Col form for LP
1 form replacement for your website**
Fully Customised Design
1h Handover session
Documentation*

Order Now

API

Clever technical consultants can work on building the pipes between your system & Marketo via the REST API. It's the most complicated option - but allows for the greatest customisation of how you want data to move around.

+ What's included?

FULLY-CUSTOMISED MASTER EMAIL TEMPLATE(S)

Set up as (up to 10) Master Assets
Unlimited Modules
Fully Customised Design
1h Handover session
Documentation*

FULLY-CUSTOMISED MASTER LP TEMPLATE(S)

Set up as (up to 5) Master Assets
Unlimited Modules (max of 10 per asset)
Unlimited 1-Col forms for LP
Unlimited 2-Col form for LP
Unlimited pop-up form for LP
Unlimited form replacement for your website***
Fully Customised Design
1h Handover session
Documentation*

Order Now

MarTech and SalesTech Systems Integration

Systems and Data integration is now a must-have for anyone who takes their CX seriously

View Diagram

Standard

Corporate

Enterprise

Custom