Firstly, – we'll build a Program of Works with you that is aligned to your MarTech goals. Everything is possible at this stage. Some areas that we have focused on in the past include:
• Maturity matrix & platform health checks
• Training programs
• Expansion activities
• Campaign execution
• Alignment with Sales
• Social marketing integration
• MQL flow models
• Lead Scoring models
• Lead Queue assignment
• ROI reporting
• First/ Last/ Multi touch attribution
• Integration with other data silos
...the list goes on.
We research the work to be executed, create a plan and execute work on a regular cadence. Once this project scope and deliverables have been decided, over the following weeks, your expert will be assigned and begin. It is up to each business if they prefer in person or remote working from BPX.