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Seamless GA tracking across website & Marketo

Using Google Analytics and Marketo? 

Bridging the data gap between Marketo and Google Analytics

Marketo + Google Analytics

Ever wanted to streamline the integration and reporting across Marketo & Google Analytics?

The benefits are clear, but as with all things data-and-systems-related - there’s things you need to know, and changes in flows that you should implement.

Technical setup is key -both on the GA side and on the Marketo side- to make them each work smoothly and do what they're supposed to do beautifully.

This package of Best Practices and Consulting delivers on that - so you can stop worrying about setup & start reaping the benefits of better, richer data to feed into your decision-making process.

You'll provide us with:
• Google Analytics Access

• Marketo Access

• Google Tag Manager Access (if you have implemented GTM)

• Your UTM dictionary (or we can build it for you)



What we will build:
• Full UTM tracking of outbound links from Marketo - including utm_campaign mapped to Marketo Program Name & utm_content mapped to each email asset

• Multi-touch UTM attribution of leads in Marketo

• Seamless tracking of sessions and views via GA - from website to Marketo LPs and vice-versa

• Multi-touch UTM attribution of leads in Marketo

• Consolidate your Marketo LP visits in GA


Technical Specifics:

• Setting up "UTM catcher" fields & Smart Campaigns in Marketo for multi-touch attribution
• Setting up UTM tokens in Marketo allowing for program and asset-level tracking - plus providing "how to use" documentation - plus hard-coding UTM tokens in email template links
• Configuring GA's Default Channel Groupings to include Marketo traffic under "Email"
• Setting up cross-subdomain tracking in GA for your Marketo Landing Page subdomain/s
• Setting up GA filters for Marketo's unique token - & .html to non .html versions
• Configuring GA's Default Channel Groupings to include Marketo traffic under "Email"


Cross-subdomain tracking
Track website visits and sessions seamlessly - across website & Marketo LPs

Marketo filters in Google Analytics
Consolidate your Marketo visits properly in GA for better reporting

Tag & categorise outbound email traffic
Set up UTM tokens in Marketo at the program & asset level

Multi-touch attribution in Marketo 
Set up UTM-catching fields for multi-touch attribution of leads
A GOOGLE & ADOBE TRUSTED PARTNER
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GOOGLE ANALYTICS & MARKETO INTEGRATION
Ever wanted to streamline the integration and reporting across Marketo & Google Analytics?
Keep track of Marketo email traffic in GA
With GA Channel Grouping mapping & full UTM tracking of outbound Marketo clicks
Don't lose sight of leads & customers
As they navigate from Marketo landing pages into your core website and back
Avoid gaps in reporting
Integrate GA and Marketo as soon as you can - there is no way to retrospectively fix bad data in Google Analytics!
De-anonymised attribution with UTMs
Store & use UTM data in Marketo to learn which of your leads and customers were acquired by each of your marketing efforts
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Google Analytics and Marketo Integration
The benefits are clear, but as with all things data-and-systems-related - there’s things you need to know, and changes in flows that you should implement.

Technical setup is key -both on the GA side and on the Marketo side- to make them each work smoothly and do what they're supposed to do beautifully.

This package of Best Practices and Consulting delivers on that - so you can stop worrying about setup & start reaping the benefits of better, richer data to feed into your decision-making process.
• Google Analytics Access
• Marketo Access
• Google Tag Manager Access (if you have implemented GTM)
• Your UTM dictionary (or we can build it for you)
• Full UTM tracking of outbound links from Marketo - including utm_campaign mapped to Marketo Program Name & utm_content mapped to each email asset
• Multi-touch UTM attribution of leads in Marketo
• Seamless tracking of sessions and views via GA - from website to Marketo LPs and vice-versa
• Multi-touch UTM attribution of leads in Marketo
• Consolidate your Marketo LP visits in GA
• "UTM catcher" fields & Smart Campaigns in Marketo for multi-touch attribution
• UTM tokens in Marketo allowing for program and asset-level tracking - plus providing "how to use" documentation - plus hard-coding UTM tokens in email template links
• GA's Default Channel Groupings to include Marketo traffic under "Email"
• Cross-subdomain tracking in GA for your Marketo Landing Page subdomain/s
• GA filters for Marketo's unique token - & .html to non .html versions

Our master templates are set up inside your Marketo instance, giving your Marketing team total control over digital asset creation and eliminating the need for a third-party platform.
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Deeply Experienced Tutors
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Suzanne Wink
CRM & Marketing Automation Expert
MCSA & MCE, Salesforce Certified Sales Cloud Consultant, Salesforce Administrator. Teacher of dozens of Marketo's own Core Concepts courses. Veteran of many dozens of Marketo implementations & launchpacks.
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Nora Slattery
M.A.D Wizard
MCSA & MCE, Salesforce Certified Sales Cloud Consultant, Salesforce Administrator. Teacher of dozens of Marketo's own Core Concepts courses. Veteran of many dozens of Marketo implementations & launchpacks.
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Mina Saleeb
Marketing Automation Technologist
MCSA & MCE, Salesforce Certified Sales Cloud Consultant, Salesforce Administrator. Teacher of dozens of Marketo's own Core Concepts courses. Veteran of many dozens of Marketo implementations & launchpacks.
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Graham Porter
MarTech evangelist
MCSA & MCE, Salesforce Certified Sales Cloud Consultant, Salesforce Administrator. Teacher of dozens of Marketo's own Core Concepts courses. Veteran of many dozens of Marketo implementations & launchpacks.
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Andrew McLean
Title Needed
Facilitates communications between devs and clients like a BOSS.
Previous Work
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Solutions
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PRO
pricing
Short Description goes here


1 x PRO EMAIL TEMPLATE

Set up as 1x Master Asset
9x Modules
Fully Customised Design
30min Handover session
Documentation*

1 x PRO LP TEMPLATE
Set up as 1x Master Asset
6x Modules
1 Col form for LP
Fully Customised Design
30min Handover session
Documentation*


Order Now
PRO +
pricing
Short Description goes here


1 x PRO+ EMAIL TEMPLATE

Set up as 4x Master Assets
20x Modules
Fully Customised Design
1h Handover session
Documentation*

1 x PRO+ LP TEMPLATE

Set up as 3x Master Assets
10x Modules
2 Col form for LP
1 Col form for LP
1 form replacement for your website**
Fully Customised Design
1h Handover session
Documentation*


Order Now
ENTERPRISE
pricing
Short Description goes here


FULLY-CUSTOMISED MASTER EMAIL TEMPLATE(S)

Set up as (up to 10) Master Assets
Unlimited Modules
Fully Customised Design
1h Handover session
Documentation*

FULLY-CUSTOMISED MASTER LP TEMPLATE(S)

Set up as (up to 5) Master Assets
Unlimited Modules (max of 10 per asset)
Unlimited 1-Col forms for LP
Unlimited 2-Col form for LP
Unlimited pop-up form for LP
Unlimited form replacement for your website***
Fully Customised Design
1h Handover session
Documentation*


Order Now