Google Analytics & Marketo Integration

Marketo + Google Analytics

Ever wanted to streamline the integration and reporting across Marketo & Google Analytics?

The benefits are clear, but as with all things data-and-systems-related - there’s things you need to know, and changes in flows that you should implement.

Technical setup is key -both on the GA side and on the Marketo side- to make them each work smoothly and do what they're supposed to do beautifully.

This package of Best Practices and Consulting delivers on that - so you can stop worrying about setup & start reaping the benefits of better, richer data to feed into your decision-making process.

You'll provide us with:
• Google Analytics Access

• Marketo Access

• Google Tag Manager Access (if you have implemented GTM)

• Your UTM dictionary (or we can build it for you)

What we will build:
• Full UTM tracking of outbound links from Marketo - including utm_campaign mapped to Marketo Program Name & utm_content mapped to each email asset

• Multi-touch UTM attribution of leads in Marketo

• Seamless tracking of sessions and views via GA - from website to Marketo LPs and vice-versa

• Multi-touch UTM attribution of leads in Marketo

• Consolidate your Marketo LP visits in GA

Technical Specifics:

• Setting up "UTM catcher" fields & Smart Campaigns in Marketo for multi-touch attribution
• Setting up UTM tokens in Marketo allowing for program and asset-level tracking - plus providing "how to use" documentation - plus hard-coding UTM tokens in email template links
• Configuring GA's Default Channel Groupings to include Marketo traffic under "Email"
• Setting up cross-subdomain tracking in GA for your Marketo Landing Page subdomain/s
• Setting up GA filters for Marketo's unique token - & .html to non .html versions
• Configuring GA's Default Channel Groupings to include Marketo traffic under "Email"

Cross-subdomain tracking

Track website visits and sessions seamlessly - across website & Marketo LPs

Marketo filters in Google Analytics

Consolidate your Marketo visits properly in GA for better reporting

Tag & categorise outbound email traffic

Set up UTM tokens in Marketo at the program & asset level

Multi-touch attribution in Marketo

Set up UTM-catching fields for multi-touch attribution of leads

GOOGLE ANALYTICS & MARKETO INTEGRATION

Ever wanted to streamline the integration and reporting across Marketo & Google Analytics?

Keep track of Marketo email traffic in GA

With GA Channel Grouping mapping & full UTM tracking of outbound Marketo clicks

Don't lose sight of leads & customers

As they navigate from Marketo landing pages into your core website and back

Avoid gaps in reporting

Integrate GA and Marketo as soon as you can - there is no way to retrospectively fix bad data in Google Analytics!

De-anonymised attribution with UTMs

Store & use UTM data in Marketo to learn which of your leads and customers were acquired by each of your marketing efforts

Google Analytics and Marketo Integration

The benefits are clear, but as with all things data-and-systems-related - there’s things you need to know, and changes in flows that you should implement.

Technical setup is key -both on the GA side and on the Marketo side- to make them each work smoothly and do what they're supposed to do beautifully.

This package of Best Practices and Consulting delivers on that - so you can stop worrying about setup & start reaping the benefits of better, richer data to feed into your decision-making process.

You'll provide us with:

• Google Analytics Access
• Marketo Access
• Google Tag Manager Access (if you have implemented GTM)
• Your UTM dictionary (or we can build it for you)

What we will build:

• Full UTM tracking of outbound links from Marketo - including utm_campaign mapped to Marketo Program Name & utm_content mapped to each email asset
• Multi-touch UTM attribution of leads in Marketo
• Seamless tracking of sessions and views via GA - from website to Marketo LPs and vice-versa
• Multi-touch UTM attribution of leads in Marketo
• Consolidate your Marketo LP visits in GA

Technical specifics:

• "UTM catcher" fields & Smart Campaigns in Marketo for multi-touch attribution
• UTM tokens in Marketo allowing for program and asset-level tracking - plus providing "how to use" documentation - plus hard-coding UTM tokens in email template links
• GA's Default Channel Groupings to include Marketo traffic under "Email"
• Cross-subdomain tracking in GA for your Marketo Landing Page subdomain/s
• GA filters for Marketo's unique token - & .html to non .html versions

All-In-One

Our master templates are set up inside your Marketo instance, giving your Marketing team total control over digital asset creation and eliminating the need for a third-party platform.

Deeply Experienced Tutors

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Suzanne Wink

CRM & Marketing Automation Expert

MCSA & MCE, Salesforce Certified Sales Cloud Consultant, Salesforce Administrator. Teacher of dozens of Marketo's own Core Concepts courses. Veteran of many dozens of Marketo implementations & launchpacks.

Nora Slattery

M.A.D Wizard

Mina Saleeb

Marketing Automation Technologist

Graham Porter

MarTech evangelist

Andrew McLean

Title Needed

Facilitates communications between devs and clients like a BOSS.

Solutions

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PRO

Short Description goes here

+ What's included?

1 x PRO EMAIL TEMPLATE

Set up as 1x Master Asset
9x Modules
Fully Customised Design
30min Handover session
Documentation*

1 x PRO LP TEMPLATE

Set up as 1x Master Asset
6x Modules
1 Col form for LP
Fully Customised Design
30min Handover session
Documentation*

Order Now

PRO +

Short Description goes here

+ What's included?

1 x PRO+ EMAIL TEMPLATE

Set up as 4x Master Assets
20x Modules
Fully Customised Design
1h Handover session
Documentation*

1 x PRO+ LP TEMPLATE

Set up as 3x Master Assets
10x Modules
2 Col form for LP
1 Col form for LP
1 form replacement for your website**
Fully Customised Design
1h Handover session
Documentation*

Order Now

ENTERPRISE

Short Description goes here

+ What's included?

FULLY-CUSTOMISED MASTER EMAIL TEMPLATE(S)

Set up as (up to 10) Master Assets
Unlimited Modules
Fully Customised Design
1h Handover session
Documentation*

FULLY-CUSTOMISED MASTER LP TEMPLATE(S)

Set up as (up to 5) Master Assets
Unlimited Modules (max of 10 per asset)
Unlimited 1-Col forms for LP
Unlimited 2-Col form for LP
Unlimited pop-up form for LP
Unlimited form replacement for your website***
Fully Customised Design
1h Handover session
Documentation*

Order Now

Seamless GA tracking across website & Marketo

Using Google Analytics and Marketo?

Bridging the data gap between Marketo and Google Analytics

You'll provide us with:

What we will build:

Technical specifics:

All-In-One