• Full UTM tracking of outbound links from Marketo - including utm_campaign mapped to Marketo Program Name & utm_content mapped to each email asset
• Multi-touch UTM attribution of leads in Marketo
• Seamless tracking of sessions and views via GA - from website to Marketo LPs and vice-versa
• Multi-touch UTM attribution of leads in Marketo
• Consolidate your Marketo LP visits in GA