Our revenue attribution modelling process will fast track time to value by:
• Aligning on what to measure and which revenue attribution model is right for you
• Defining demand generation strategies to capture and attribute all inbound leads
• Designing lifecycle and operations processes to measure the correct touchpoints
• Building a best-practice Marketo instance and CRM to support your strategy
• Training teams, managing change, and encouraging adoption
• Visualising your results with dashboards to all key stakeholders, based on role
• Assessing and refining your revenue attribution model over time.
Our revenue attribution modelling process will fast track time to value by: